The Corporate area of WWE.com has new financial information that includes pay-per-view buyrate estimates for three of the company’s new gimmick-concept events.
Breaking Point drew under 200,000 buys, making it the least successful event of 2009. By comparison, the event that Breaking Point replaced (WWE Unforgiven) drew close to 225,000 buys last year. WWE recently released its pay-per-view schedule for 2010 and WWE Breaking Point was not part of the schedule.
Hell in A Cell, which featured three Cell cage matches, drew around 300,000 buys, which is way up from the 261,000 buys that No Mercy drew in 2008.
Bragging Rights, which featured a RAW vs. SmackDown theme, drew approximately 200,000 buys. This \ event it replaced Cyber Sunday which drew 153,000 buys in 2008.