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Consumer Products Manager Joins WWE Roster

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WWE issued the following press release today:

Consumer Products Manager Joins WWE® Roster
October 27, 2008

LONDON, October 27, 2008 – World Wrestling Entertainment® (WWE) has appointed Najmie Allette to the position of Manager, International Licensing to work across Europe, Middle East and Africa (EMEA) and Asia Pacific (APAC).

Based out of WWE’s London office, Allette will be responsible for managing and developing relationships with agents and direct licensees across both regions.

Under the leadership of Ross Walker, Senior Director, International Consumer Products, Allette will build on the company’s strong licensing relationships, work closely with agents to cultivate closer retail alliances and secure promotional programmes.

Ross Walker said: “The revenue generated through WWE’s consumer products group has nearly doubled over the last two years. Thanks to her grounding at The Football Association in England, Najmie’s appointment will ensure that WWE continues to deliver strong results internationally.”

Before joining WWE, Allette was responsible for developing and delivering the licensing programme for The FA Cup, as well as managing over 25 licensees for The Football Association during her tenure.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on

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