Paul Heyman has posted his weekly column at the UK Sun website, which you can read here in its entirety. Once again, Heyman takes WWE and Vince McMahon to task for producing a product that’s out of touch and failing to develop compelling characters and storylines.
Heyman writes, “I am not suggesting turning the shows into post-produced countdown shows, but the manner in which the shows are presented must be addressed. Either take the show, and re-design the pacing, the formatting, even the way the main events are announced and promoted…or change the atmosphere of it to accommodate the pop culture-desirous fanbase that is flocking away from pro wrestling. It’s time for the writing and production staffs that advise Vince to re-acquaint themselves with what popular movements are taking place before WWE further victimises itself by appearing to be out of touch.” He adds, “When key people in WWE actually think HHH and Shawn Michaels are cooler or hipper than Miz and Morrison, then someone needs to put down the bifocals and check out lazik surgery!”
Heyman mentioned that a “tenured and still-paranoid WWE employee” recently told him that he’s going to pitch the idea of WWE bringing in Sean “P. Diddy” Combs in for WrestleMania 25 in Houston. Heyman reacts, “SEAN COMBS??? Hello? For a show in Houston?!!” Heyman suggests WWE should go after who he calls the “Lord and Master of the Houston rap scene”, Chingo Bling. “He’s far more controversial than Combs. Plus, putting Chingo with Rey Mysterio ties Rey into a loyal, rabid fan base that is developing into its very own culture.”
Heyman ends the rant with a plea to WWE, followed by a tongue-in-cheek threat to return to pro wrestling and right the industry’s wrongs. “My advice to the creative decision makers is to wake up, realise your programming is not artistically cutting edge any more, and inject a youthful mindset to compliment your unparalleled and amazing ability to provide multiple hours of content to the networks on a weekly basis. Re-position wrestling/sports entertainment as the coolest, video-game-come-to-life product with the wildest, most clearly defined and enviable characters on television anywhere in the world today. Or I’ll come back into the industry and show you how to do it, just like I did before. Just kidding.”