Source: Wrestling Observer Newsletter
The current plan is for John Cena to return to WWE TV for the October 28th RAW, the night after Hell In a Cell. WWE wants his first appearance back to be on the pay-per-view as opposed to putting him on the go-home show to build his World Heavyweight Title match against Alberto Del Rio.
WWE’s total revenue for 2008 from corporate sponsorship’s was $7.4 million. After 5 years of pushing their PG product publicly and promising sponsors that there would be no more risque TV.
The number is expected to hit $20 million this year.