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USA Network’s influence on WWE Programming

By : WrestlingDotCom News Posted on

Newsweek.com has a story about USA Network’s CEO Bonnie Hammer. The article states that USA is the top earning network in the NBC Universal family. The article includes the following passage, which sheds some light on the way things are done in the WWE:

“Unlike the network’s boss at the time, Hammer fashioned a warm working relationship with WWE owner Vince McMahon. She also approached the wrestling franchise like any other show, offering notes on how to improve plotlines and story arcs. Hammer even persuaded McMahon to hire soap-opera and comedy writers, and used cross-promotion by casting wrestlers in USA shows. She arbitrated some of WWE’s less tasteful tendencies: for one live episode, in which one wrestler used a machete to attempt to castrate an opponent, Hammer stayed on the phone with the cameraman while watching from home, instructing him on precisely when to pull the camera away. WWE’s ratings, already high, soared further, helping push USA toward the top of the cable rankings.”

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