WWE issued the following press release today:
WWE® NAMES NEW MARKETING LEADER
STAMFORD, Conn., February 9, 2008 – World Wrestling Entertainment, Inc. has named Michelle D. Wilson as Executive Vice President, Marketing. In her new role, Wilson will head WWE’s global marketing and integrated brand initiatives, including pay-per-view, advertising, promotions, research, creative services, and public and government relations.
“Michelle brings a unique combination of sports, entertainment and brand marketing experience to WWE,” said Linda McMahon, CEO, World Wrestling Entertainment. “She will be a key player in furthering the WWE brand and bringing great value to our network, advertising and promotional partners.”
As the former Chief Marketing Officer of the United States Tennis Association, she was instrumental in making the US Open the highest attended annual sporting event in the world. She developed innovative advertising and promotional campaigns — It’s Showtime and The Greatest Road Trip in Sports — that significantly elevated the image and awareness of tennis in the United States resulting in record television viewership and ticket sales. Wilson was also a pivotal player in the implementation of several innovations for the sport, including in-stadium video screens, blue courts, instant replay, celebrity entertainment and the 2004 launch of the Olympus US Open Series.
Prior to the USTA, Wilson oversaw all marketing efforts for the launch of the XFL football league, a partnership between WWE and NBC. She also held positions at the NBA in its domestic and international consumer products groups. Before her career in the sports industry, Wilson held brand management positions at Nabisco.
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