Hostgator Coupons

LATEST HEADLINESMore News >>

WWE Star Following In The Footsteps Of Randy Savage As Slim Jim Spokesperson

By : WrestlingDotCom News Posted on

Slim Jim(R) Named Presenting Sponsor of Wrestlemania XXVI(R)

STAMFORD, Conn., Feb 22, 2010 (BUSINESS WIRE) — World Wrestling Entertainment(R) and Slim Jim(R) announced today an integrated promotional deal. Slim Jim, a ConAgra Foods(R) brand, will be the “Official Meat Snack of WWE” and is the presenting sponsor of WWE’s WrestleMania(R) XXVI, in Glendale, Arizona on March 28 and SummerSlam(R), in Los Angeles, California on August 15. As part of the deal, WWE Superstar Edge(R) will serve as a spokesperson for Slim Jim.

The one-year deal extends the relationship begun last year as part of the brand’s “Spicy Side” campaign and shows consumers what happens when their alter ego encounters the snap of the bold and spicy flavor of a Slim Jim. It will feature numerous promotional activities involving WWE’s television programming, WWE.com, live events and publications throughout the year.

On behalf of Slim Jim, Edge will be making personal appearances and hosting the “Live Like Edge” sweepstakes as well as “The Slim Jim Showdown,” a mobile phone contest. A new “Spicy Side” commercial featuring Edge will debut on USA Network and MyNetworkTV during Monday Night Raw(R) and Friday Night SmackDown(R), as well as online at SpicySide.com and WWE.com. The commercial will also be seen at more than 300 WWE live events throughout the year.

The “Spicy Side” campaign demonstrates the constructive energy one’s alter ego may experience following the over-the-top, ‘rip-and-tear’ eating experience of Slim Jim. The campaign integrates TV, experiential marketing, in-store, online and public relations activities, as well as an interactive Web site at www.spicyside.com that offers gaming and social networking experiences.

WWE Official Addresses Undertaker’s Health After Fire Incident, Jim Ross Comments
Four Big Matches Announced For WrestleMania XXVI
Headlines
- WWE and TapOut Launch New Partnership
- WWE Takes over San Francisco Area for WrestleMania Week
- Brock Lesnar Rules out Returning to MMA, Will Remain with WWE
- WWE WrestleMania 31 Betting Odds
- Kevin Nash to Celebrate WWE Hall of Fame Induction at PWR Shenanigans Party
- Ken Shamrock to Fight Kimbo Slice in Bellator
- Train With Team 3D Devon and Bubba in Florida, Team 3d Special
- Unscatter.com, Search The Now.
- Backstage Reaction To Triple H Comments On Raw
- Major Update On Backstage Heat With Eva Marie
- WWE Officials High On Luke Harper - Details
- Preview For Tonight’s WWE SmackDown Tapings
- Rumor: Vince McMahon's TV Return Date + Big Show
- RVD & Chris Jericho To Be At Indy Show & Lots More
- AR's Cold Truth: WWE Monday Night Raw Review (10/21)
- Updated Card For WWE Hell In a Cell PPV
- TNA World Title Match Set For This Thursday's Impact!
- WWE Monday Night Raw 10/21/13 Live Coverage
- Former WWE Star Says He Wants To Return & More
- Report: AJ Lee & CM Punk Dating




Comments Closed

Comments are closed.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>



WRESTLING VIDEOS