WWE issued the following press release today:
STAMFORD, Conn., March 24, 2008 — World Wrestling Entertainment® is providing cable and satellite customers the opportunity to win a custom WrestleMania® XXIV motorcycle built by Orange County Choppers, the world renowned team behind the hugely successful American Chopper series. Cable affiliates and satellite providers participating in the promotion include Comcast, Time Warner, Charter, Cox, Cablevision, DISH Network and DIRECTV.
Designed by the elite Orange County Chopper team of Paul Teuteul, Jr. and his son Paul, Jr., the custom WrestleMania® XXIV chopper is a one-of-a-kind bike themed around WrestleMania® that utilizes a WWE ringside bell as part of the bike’s air cleaner and parts of the WWE Championship belt for the bike’s primary cover and chopper mirrors. The customized chopper took one month to complete and is worth $60,000. “All of us at Orange County Choppers were excited when approached by WWE to build a custom chopper for their WrestleMania® XXIV sweepstakes. It was a challenge to incorporate all of the aspects of this grand event into a chopper, but we believe the fans will be happy with what we have created,” said Paul Teutul Sr., founder and CEO, Orange County Choppers.
The Custom WrestleMania® XXIV Chopper Sweepstakes campaign is being supported by $10 million in cross channel media value. More than 1.6 million targeted direct mail pieces were sent to WWE pay-per-view buyers and purchasers of similar types of pay-per-view entertainment. Guide and bill ads reached 9 million homes. The promotion is also being sustained by local market radio promotions in the top 25 DMA’s and extensive web and media exposure.
All WWE fans who purchase a new subscription to WWE 24/7™ On Demand in March will qualify to receive a Limited Edition WrestleMania® XXIV Chopper die-castwhile supplies last. The die-cast is a one-time production replica of the WrestleMania® XXIV Chopper. DIRECTV and Dish subscribers who order both the WWE Backlash and Judgment Day also qualify to receive the custom die-cast replica.
“We have had a steady run of successful affiliate promotions over the past few years resulting in driving our fans to the pay-per-view, and on Demand platforms. This Chopper promotion will be no exception”, said Peter Clifford, WWE Senior Vice President, Affiliate Sales and Marketing. “Our fans like to collect all things WWE. A custom chopper from a world famous building team will certainly take the cake. And, if you aren’t the lucky one who wins the real thing, the Limited Edition die-cast will play a nice second.”