PWInsider reports that the WWE hopes to make SummerSlam a bigger annual event with a WrestleMania atmosphere to it. The WWE is holding a Fan Axxess event for the show this year, and plans to continue hosting the Pay-Per View in major markets with the hope that the idea of the August event becoming WWE’s 2nd biggest show will catch on with fans.
One issue that plan this year is that there’s only 30 days between the Night Of Champions PPV and the SummerSlam PPV. Several people within the WWE feel that 30 days isn’t enough time to hype up an event that is supposed to be second only to WrestleMania.
Also there are still talks within the WWE about possibly eliminating one of their annual PPVs in favor of having more time to promote others, and raising the SummerSlam PPV price tag to match WrestleMania’s.